Marketing isn’t about reaching everyone—it’s about reaching the right ones.

The massive, mysterious, multipart campaign touched every corner of culture and got people searching for more by the millions.

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We created nine different projects that rhyme with “MailChimp.”

MailChimp believes doing things your way isn’t just more fun; it’s the best way to grow a business. So we took an approach that celebrated the individuality and creativity at the core of its business—and its market.

Inspired by the now-famous mispronunciation of “MailChimp” in the credits of hit podcast Serial, we developed nine different mini campaigns using the brand’s own model of sharply targeted marketing to reach potential customers.

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